One of the most sought-after categories for boutique retailers on Clothing Supplier’s website is wholesale clothing produced by American brands. It's simple to source comfortable and trendy wholesale clothing if you already stock it in your boutique store, or if you want to try the category, as long as you know where to look.

Thankfully, uncovering the latest trends is easily accessible. The act of purchasing clothing in bulk over the internet is becoming more and more common. One significant fashion event, New York Fashion Week, was carried out virtually for the first time in the previous week. Additionally, at the Clothing Supplier Summer Market shopping occasion, labels showcased their latest clothing collections through a virtual live broadcast. During the two-day affair, specialists such as Patti Carpenter, who specialize in recognizing trends, gave insight into what's presently trendy in apparel.

In 2020 and beyond, when stocking up your boutique store with wholesale clothing, you may want to consider the following six themes and trends: color, loungewear, natural materials, sustainability, denim, and face masks. These can serve as useful guidelines.

1. Color

During our Clothing Supplier Summer Market occasion, Patti Carpenter, a guest speaker and trend analyst, provided numerous valuable observations on what will be trending for the impending autumn and winter seasons. Patti scrutinizes prevailing social, political, economic, environmental, and technological circumstances in order to accurately forecast upcoming trends.

Patti discussed the significance of color, revealing that it contributes to 50-80% of a person's interaction with a product. Due to the current circumstances, individuals are spending more time at home and selecting colors in clothing is one of the few ways they can express themselves. Sinae Kim from the reputable U.S. wholesale clothing brand, Sadie & Sage, explained in an interview that she has observed numerous daring color choices in orders received during the pandemic, suggesting that consumers are utilizing color to enhance their emotions.

The importance of color in fashion is so great that Pantone releases a report on color before every New York Fashion Week. According to Leatrice Eiseman, the Executive Director of the Pantone Color Institute, the color palette for the Autumn/Winter of 2020/2021 is focused on versatility and timeless colors. The palette reflects a "less is more" attitude, which is increasingly important to consumers who prioritize value and functionality. The colors for the season are imbued with strength and personality, encouraging unique self-expression through creative and unusual visual statements.

Patti recognized various color categories that are currently in style and explained the reasons why each one is attractive.

Warm tones

Patti suggests that in times of feeling unstable and overwhelmed, which is a common experience for many individuals this year, warm colors can offer a soothing effect. Warm colors are commonly associated with positivity and providing emotional care.

Pantone's color palette for the Fall/Winter season during NYFW includes several warm shades such as Amberglow, Samba, Sandstone, Rose Tan, Peach Nougat, and Fired Brick. Patti mentioned that tones of blush, coral, and mustard yellow are also quite popular.

Blues

Patti states that blue is the most favored color worldwide, being considered the top "beloved color." This preference for blue is likely to be linked to the presence of the sky and the ocean, which are everyday natural components.

The Pantone color scheme for New York Fashion Week for Fall and Winter features shades such as Blue Depths, Sleet, and Classic Blue. It is noteworthy that Classic Blue is also declared as the Color of the Year 2020 by Pantone. According to Patti, the tone of navy blue has become more vivid this season, providing a livelier and upbeat dimension compared to the more subdued hues.

Greens

Green is a color that is natural and neutral in nature. It has the ability to bring up ideas related to plants, herbs, nutrition, and good health.

Patone's NYFW Fall/Winter color scheme for this year comprises both Ultramarine Green and Military Olive. Patti shared that olive and military greens, along with mint greens that are cooler in tone, are also quite popular.

Tie-dye

Although not a distinct color category, tie-dye has become extremely fashionable this year and therefore qualifies for our list of colors. This trend has been a defining feature of the pandemic period, evident in the continued high rate of searches for "tie dye" by consumers, which is nine times greater now than it was in March 2020.

According to Patti, the practice of using hand-dyeing methods is becoming more popular, leading to an increased interest in handmade products. This trend can also be applied to various techniques like dip dyeing and shibori.

2. Loungewear

The increase in demand for comfortable clothing, known as loungewear, in wholesale apparel can be credited to the pandemic that occurred in 2020. Due to people spending more time at home, there is a desire for comfortable clothing.

One of the top searches at our Clothing Supplier Summer Market event in August was for alpaca socks, which are a cozy and comfortable option for the upcoming colder months. Along with this, sweatshirts and hoodies in trendy shades like tie-dye have been in demand throughout the year and will continue to be popular during fall and winter. A wholesale clothing brand based in the US, NYTT, has embraced the trend of loungewear with comfortable sets and separates in a variety of fabrics and colors. Matching joggers and sweatpants with pullovers make the perfect ensemble for relaxing at home, and loungewear pieces like rompers, jumpsuits, and athleisure styles further highlight the desire for comfort.

3. Natural materials

Regarding materials, Patti has noticed that there has been a move away from cheap, sterile materials towards more durable and high-quality organic fabrics. Consumers are now choosing clothes made of natural materials, such as those with natural dyes, and are favoring brands that are clear about the materials they use. To fill your boutique store, you can incorporate natural fibers such as organic cotton, bamboo, and hemp.

Many wholesale clothing brands on Clothing Supplier are choosing to use natural materials in their production, and The Handloom is one of them. Cansu Cansever, the founder of the brand, draws inspiration from nature, which makes it easy for her to incorporate natural elements into her textiles that are handmade from Turkish cotton. According to Cansu, she finds joy in simple pleasures when surrounded by nature, and this is reflected in her use of earthy colors and natural elements. An example of this is the Canggu maxi dress, which is made of pure cotton and has a loose, natural style that appeals to most customers.

Sweet Bamboo is a wholesale clothing label that specializes in making clothing for infants and children using fabric derived from bamboo. Wendy Desio is the creator of this brand and selected bamboo as the fabric after thorough research and experimentation. Wendy wanted a fabric that was dissimilar to regular cotton, and sought for something that had a texture akin to cashmere and silk amalgamated. She was looking for a fabric that was gentle on the skin, eco-friendly and had anti-allergenic properties to avoid any possible allergic reactions.

4. Sustainability

As the trend moves away from fast fashion, the significance of durability and sustainability in clothing will increasingly gain popularity. Patti stated that customers will purchase less but choose higher-quality items. Consumers will be more inclined to keep these products for a longer period, and may even pass them down to their loved ones.

Many trendy forecasts for the new decade coincide with this. Today, consumers desire to connect with the products they buy and the stores they purchase from on an emotional level. Susan Reda, editor of STORES Magazine from NRF, affirmed at the close of 2019 that consumers nowadays are looking for what is most significant to buy, rather than filling their closets with items.

This implies that specific principles such as environmentally conscious, limited production, and artisanal will remain more significant when choosing top-notch wholesale clothing for your boutique. "Handmade" is the second most sought-after shopping filter on Clothing Supplier this year and was also in high demand at Clothing Supplier Summer Market. Moreover, 37% of millennial women in 2019 stated that they would rather receive a present that was crafted by hand.

Vero Moda is a wholesale clothing brand that prioritizes sustainability and product quality. One of their eco-friendly offerings is the Flavia tank dress, which is made from 100% cotton and features faux horn buttons.

Line & Dot is a clothing brand from the United States that produces high-quality handmade garments, including the River vegan leather shorts.

5. Denim

Patti has stated that the current fashion trend in denim is moving towards lighter, more relaxed-looking washes. This change may be due to the fact that many people worldwide are embracing comfortable and casual clothing in 2020. Furthermore, denim is no longer just something that is worn as jeans; oversized, vintage denim jackets are also a favored choice for both genders this year.

Just Black Denim, a wholesale clothing brand, is accepting of the popular fashion trend of casual, worn-in denim jeans. Additionally, their product line includes a diverse selection of styles, from various washes to different rises and fits.

Another American clothing brand that focuses on wholesale distribution is Kut from the Kloth. With a diverse selection of denim garments, including jackets, skirts, and jeans, retailers seeking quality denim inventory have multiple options to choose from with this brand.

Regarding men's denim, Jack & Jones, a clothing brand, offers relaxed options like their timeless denim jacket.

6. Face masks

In the current year, numerous top-notch wholesale clothing companies have changed their focus to also manufacture fabric face masks. Face masks have been a trend throughout the year 2020 and the data we have gathered from our market search and purchases highlights that customers are increasingly interested in buying face masks as we approach the holiday season. Additionally, creative use of chains and lanyards to accessorize cloth face masks is gaining popularity.

At the Clothing Supplier Summer Market, face masks were in high demand and it seems that this trend will continue. NYTT and other wholesale clothing brands have created masks that match their clothing styles.

Grade & Gather has manufactured face masks using materials and colors that coordinate with their other merchandise. They are making a variety of designs, including ones with ear loops and others that can be tied at the back of the head, providing optimum flexibility.